DTM Coatings: Smarter Protection with Fewer Steps

ChromaGuard Team

Jun 22

2 min read

Traditionally, coating systems required multiple layers—a primer for adhesion and corrosion protection, followed by one or more topcoats for durability and finish. While effective, this approach can be time-consuming and labour-intensive. DTM coatings simplify the process—delivering protection and finish in one single stage (1-2 coats).

What Are DTM Coatings?

Direct-to-Metal coatings are designed to be applied directly onto metal substrates as a single stage coating without the need for a separate primer. This significantly reduces application time while still delivering strong adhesion, corrosion resistance, and long-term durability.

For many projects, this means:

Fewer steps
Faster turnaround
Lower labour costs
Without compromising on performance.

Why the Industry Is Moving Toward DTM Systems

DTM coatings are becoming increasingly popular because they address one of the biggest challenges in coatings—balancing efficiency with performance.

By combining the properties of primer and topcoat into one system, DTM coatings help streamline workflows, particularly in:

Industrial fabrication
Structural steel
Maintenance projects
High-volume production environments

This shift allows applicators to work faster while still achieving reliable, long-lasting results.

Introducing VITRETHANE 470HS

A standout example of DTM technology is VITRETHANE 470HS, a high-performance polyurethane coating specifically formulated for direct-to-metal applications.

VITRETHANE 470HS combines the protective qualities of traditional multi-layer systems into a single stage, high-build coating application, offering both efficiency and durability.

Key Features That Set It Apart

VITRETHANE 470HS is engineered to deliver performance where it matters most:

Direct-to-Metal Capability
Can be applied directly to both ferrous and non-ferrous metals
Anti-Corrosive Protection
Forms a strong barrier against moisture, chemicals, and environmental exposure
High Solids, High Build
Creates a thicker, more durable coating in fewer passes
Excellent Adhesion & Coverage
Ensures consistent performance across a wide range of substrates
UV & Abrasion Resistance
Maintains appearance and integrity even in demanding environments

The Real Benefits: Efficiency Meets Performance

The true advantage of DTM coatings lies in their ability to deliver both practical and long-term value.

By reducing the number of coats required, VITRETHANE 470HS helps lower overall paint consumption. Its high transfer efficiency means less product waste, while its strong coverage ensures consistent results.

Application times are also significantly reduced. Fewer coats mean faster turnaround, allowing projects to be completed more efficiently—especially important in high-volume or time-sensitive environments.

And importantly, this efficiency does not come at the expense of durability. The high-build nature of the coating provides a tough, protective barrier against corrosion, UV exposure, moisture, chemicals, and general wear.